Creative strategy
Creative strategy
Creative strategy
Give form to your ideas and lead in your industry
Give form to your ideas and lead in your industry
Give form to your ideas and lead in your industry
Visibility is viability
Visibility is viability
Visibility is viability
In saturated markets, blending in means missing out
In saturated markets, blending in means missing out
In saturated markets, blending in means missing out
When creative strategy lacks alignment with business goals, marketing efforts become disjointed and ineffective.
This disconnect leads to wasted resources, missed targets, and frustration at the executive level.
74%
of C-suite executives feel
marketing teams don’t
understand their goals
Misaligned goals
Unclear identity
Ineffective creative
Lack of data
Misaligned goals
Unclear identity
Ineffective creative
Lack of data
74%
of C-suite executives feel
marketing teams don’t
understand their goals
When creative strategy lacks alignment with business goals, marketing efforts become disjointed and ineffective.
This disconnect leads to wasted resources, missed targets, and frustration at the executive level.
Misaligned goals
Unclear identity
Ineffective creative
Lack of data
74%
of C-suite executives feel
marketing teams don’t
understand their goals
When creative strategy lacks alignment with business goals, marketing efforts become disjointed and ineffective.
This disconnect leads to wasted resources, missed targets, and frustration at the executive level.
Misaligned goals
Unclear identity
Ineffective creative
Lack of data
74%
of C-suite executives feel
marketing teams don’t
understand their goals
When creative strategy lacks alignment with business goals, marketing efforts become disjointed and ineffective.
This disconnect leads to wasted resources, missed targets, and frustration at the executive level.
Turn your vision into action
Turn your vision into action
Turn your vision into action
Before the first word is written, strategy sets the direction
Before the first word is written, strategy sets the direction
Before the first word is written, strategy sets the direction
Creative strategy is the blueprint behind everything, from the messaging that resonates to the visuals that stop the scroll. Uncover insights, define positioning, and shape creative that isn’t just beautiful—it’s built to perform.
Creative strategy is the blueprint behind everything, from the messaging that resonates to the visuals that stop the scroll. Uncover insights, define positioning, and shape creative that isn’t just beautiful—it’s built to perform.
Creative strategy is the blueprint behind everything, from the messaging that resonates to the visuals that stop the scroll. Uncover insights, define positioning, and shape creative that isn’t just beautiful—it’s built to perform.
See what creative strategy can do for you
See what creative strategy can do for you
Tap into common strategy use cases to see how we can support your goals
Tap into common strategy use cases to see how we can support your goals
Audience and persona development
Craft a resonant brand persona that captivates your audience and defines your presence.
Audience and persona development
Craft a resonant brand persona that captivates your audience and defines your presence.
Brand messaging
and positioning
Craft a resonant brand persona that captivates your audience and defines your presence.
Brand messaging
and positioning
Craft a resonant brand persona that captivates your audience and defines your presence.
Content
strategy
Craft a resonant brand persona that captivates your audience and defines your presence.
Content
strategy
Craft a resonant brand persona that captivates your audience and defines your presence.
Creative brief
creation
Translate strategy into direction with briefs that inspire aligned, impactful work.
Creative brief
creation
Translate strategy into direction with briefs that inspire aligned, impactful work.
Visual identity
strategy
Develop a consistent visual language that strengthens recognition and recall.
Visual identity
strategy
Develop a consistent visual language that strengthens recognition and recall.
Creative audits and competitive analysis
Uncover insights through creative reviews and stand out from the competition.
Creative audits and competitive analysis
Uncover insights through creative reviews and stand out from the competition.
Brand voice, style,
and tone
Define a voice that reflects your values and connects across every channel.
Brand voice, style,
and tone
Define a voice that reflects your values and connects across every channel.
Campaign concept development
Create bold campaign ideas that align with strategy and spark audience action.
Campaign concept development
Create bold campaign ideas that align with strategy and spark audience action.
See what creative strategy can do for you
Tap into common strategy use cases to see how we can support your goals
Audience and
persona development
Craft a resonant brand persona that captivates your audience and defines your presence.
Audience and
persona development
Craft a resonant brand persona that captivates your audience and defines your presence.
Brand messaging
and positioning
Craft a resonant brand persona that captivates your audience and defines your presence.
Brand messaging
and positioning
Craft a resonant brand persona that captivates your audience and defines your presence.
Content
strategy
Craft a resonant brand persona that captivates your audience and defines your presence.
Content
strategy
Craft a resonant brand persona that captivates your audience and defines your presence.
Creative brief
creation
Translate strategy into direction with briefs that inspire aligned, impactful work.
Creative brief
creation
Translate strategy into direction with briefs that inspire aligned, impactful work.
Visual identity
strategy
Develop a consistent visual language that strengthens recognition and recall.
Visual identity
strategy
Develop a consistent visual language that strengthens recognition and recall.
Creative audits and
competitive analysis
Uncover insights through creative reviews and stand out from the competition.
Creative audits and
competitive analysis
Uncover insights through creative reviews and stand out from the competition.
Brand voice, style,
and tone
Define a voice that reflects your values and connects across every channel.
Brand voice, style,
and tone
Define a voice that reflects your values and connects across every channel.
Campaign concept
development
Create bold campaign ideas that align with strategy and spark audience action.
Campaign concept
development
Create bold campaign ideas that align with strategy and spark audience action.
Our clients trust us to deliver results
Our clients trust us to deliver results
Our clients trust us to deliver results
Read our most recent case studies
Read our most recent case studies
Read our most recent case studies
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Plan. Create. Grow.
Plan. Create. Grow.
Plan. Create. Grow.
Explore the lifecycle of a successful creative strategy
Explore the lifecycle of a successful creative strategy
Explore the lifecycle of a successful creative strategy
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Phase: 1
Discovery and research
Kickoff and briefing
Stakeholder interviews
Competitor analysis
Brand audit
Phase: 2
Planning and conceptualization
Brand messaging
Concept ideation
Strategic roadmap
Campaign development
Phase: 3
Creative execution
Content creation
Revisions and customization
Phase: 4
Implementation and management
Content scheduling
Cross-channel integration
Community engagement
Phase: 5
Measurement and optimization
Performance analytics
Insightful reporting
Iterative refinement
Phase: 6
Review and future planning
Post-campaign analysis
Performance evaluation
Strategic evolution
Let’s unlock the full potential of your brand
Let’s unlock the full potential of your brand
Let’s unlock the full potential of your brand
Schedule a no-cost consultation with a creative director
Schedule a no-cost consultation with a creative director
Schedule a no-cost consultation with a creative director
Your ideas deserve to be seen, heard, and felt. We’ll help you shape your strategy, sharpen your message, and build a roadmap that moves your audience—and your bottom line.
Your ideas deserve to be seen, heard, and felt. We’ll help you shape your strategy, sharpen your message, and build a roadmap that moves your audience—and your bottom line.
Your ideas deserve to be seen, heard, and felt. We’ll help you shape your strategy, sharpen your message, and build a roadmap that moves your audience—and your bottom line.
Where big ideas meet bold execution™
Where big ideas meet bold execution™
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution™
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution™
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved