CASE STUDY
Innovative telecom company connects with customers through social media
Innovative telecom company connects with customers through social media
Amato Consulting empowered an innovative telecommunications company to transform their social media strategy, turning challenges into opportunities with a bold, data-driven approach rooted in industry expertise. The partnership achieved remarkable results while building trust and inspiring confidence in their brand, proving that innovative strategies can drive exceptional growth and lasting impact.
Amato Consulting empowered an innovative telecommunications company to transform their social media strategy, turning challenges into opportunities with a bold, data-driven approach rooted in industry expertise. The partnership achieved remarkable results while building trust and inspiring confidence in their brand, proving that innovative strategies can drive exceptional growth and lasting impact.
Background
Background
The client, an innovative telecommunications company, was undergoing hypergrowth. To effectively nurture existing clients and reseller communities, both crucial to their business model, the company needed a sound social media strategy. However, its current approach wasn’t hitting the desired marks, leading to the exploration of alternatives.
The client, an innovative telecommunications company, was undergoing hypergrowth. To effectively nurture existing clients and reseller communities, both crucial to their business model, the company needed a sound social media strategy. However, its current approach wasn’t hitting the desired marks, leading to the exploration of alternatives.
Challenge
Challenge
As the client aimed to leverage social media to organically grow its existing customer base and reseller network, it encountered several challenges:
As the client aimed to leverage social media to organically grow its existing customer base and reseller network, it encountered several challenges:
Negative metrics: Key performance indicators (KPIs) were unmet, costs were high, and ROI was low, causing investor confidence to waver.
Negative metrics: Key performance indicators (KPIs) were unmet, costs were high, and ROI was low, causing investor confidence to waver.
Specialized needs: The client required a social media team that understood the intricacies of the high-tech telecom industry, especially UCaaS-based VoIP sales models.
Specialized needs: The client required a social media team that understood the intricacies of the high-tech telecom industry, especially UCaaS-based VoIP sales models.
Solution
Solution
We facilitated an amicable separation from the previous social media management team, walking the client through an offboarding process that avoided negative relations. The client then decided to meet its challenges head-on, enlisting Amato Consulting for a comprehensive, end-to-end approach.
We facilitated an amicable separation from the previous social media management team, walking the client through an offboarding process that avoided negative relations. The client then decided to meet its challenges head-on, enlisting Amato Consulting for a comprehensive, end-to-end approach.
Creative asset audit: We began with a complete audit of the client's existing social media activities and creative assets.
Creative asset audit: We began with a complete audit of the client's existing social media activities and creative assets.
Audience segmentation: With the audit complete, we segmented the target audience and built in-depth personas based on clear, actionable objectives.
Audience segmentation: With the audit complete, we segmented the target audience and built in-depth personas based on clear, actionable objectives.
Content strategy: We then created diverse, thematic content to cast a broad net over target persona preferences and assess which content resonated most effectively with the audience.
Content strategy: We then created diverse, thematic content to cast a broad net over target persona preferences and assess which content resonated most effectively with the audience.
Approval processes and reporting: Next, we established a seamless intake process for white-labeling requests and built a central content repository in Confluence for secure and easy access.
Approval processes and reporting: Next, we established a seamless intake process for white-labeling requests and built a central content repository in Confluence for secure and easy access.
Content creation at scale: The final steps involved producing high-quality content, from concept to completion. Using AI-enabled processes vetted by human experts, we bridged the gap between machine precision and human creativity.
Content creation at scale: The final steps involved producing high-quality content, from concept to completion. Using AI-enabled processes vetted by human experts, we bridged the gap between machine precision and human creativity.
Results
Results
Together, Amato Consulting and the client developed a transformative social media strategy rooted in innovation and industry-specific expertise. This newly implemented approach empowered the client to overcome underperforming metrics, achieve record engagement and impressions, and strengthen trust within its telecommunications tech community, amplifying the impact of the company's marketing activities.
Together, Amato Consulting and the client developed a transformative social media strategy rooted in innovation and industry-specific expertise. This newly implemented approach empowered the client to overcome underperforming metrics, achieve record engagement and impressions, and strengthen trust within its telecommunications tech community, amplifying the impact of the company's marketing activities.
461%
461%
increase in peak impressions
increase in peak impressions
156%
156%
increase in average monthly engagement
increase in average monthly engagement
50%
50%
reduction in monthly expenses
reduction in monthly expenses
Summary
Summary
The client's journey illustrates how the right strategy, backed by data and expertise, can transform obstacles into success stories. By embracing innovation and focusing on results, businesses can achieve exceptional growth and build lasting trust with their audiences. If you’re ready to reimagine your social media strategy and unlock unparalleled growth, click the button below to explore how our innovative solutions can work for you.
The client's journey illustrates how the right strategy, backed by data and expertise, can transform obstacles into success stories. By embracing innovation and focusing on results, businesses can achieve exceptional growth and build lasting trust with their audiences. If you’re ready to reimagine your social media strategy and unlock unparalleled growth, click the button below to explore how our innovative solutions can work for you.
Let’s unlock the full potential of your brand
Let’s unlock the full potential of your brand
Let’s unlock the full potential of your brand
Schedule a no-cost consultation with a creative director
Schedule a no-cost consultation with a creative director
Schedule a no-cost consultation with a creative director
Your ideas deserve to be seen, heard, and felt. We’ll help you shape your strategy, sharpen your message, and build a roadmap that moves your audience—and your bottom line.
Your ideas deserve to be seen, heard, and felt. We’ll help you shape your strategy, sharpen your message, and build a roadmap that moves your audience—and your bottom line.
Your ideas deserve to be seen, heard, and felt. We’ll help you shape your strategy, sharpen your message, and build a roadmap that moves your audience—and your bottom line.
Where big ideas meet bold execution™
Where big ideas meet bold execution™
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© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution™
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution™
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved