What is Amato Consulting?
What is Amato Consulting?
What is Amato Consulting?
Amato Consulting is the content engine behind Hunter Amato’s imagination. We help innovative teams turn complex ideas into clear strategy, brand-safe content, and social media for the AI era.
Amato Consulting is the content engine behind Hunter Amato’s imagination. We help innovative teams turn complex ideas into clear strategy, brand-safe content, and social media for the AI era.
Meet the mind behind the messaging
Meet the mind behind the messaging
Hunter Amato
Hunter Amato
Hunter Amato
President and Creative Director
President and Creative Director
President and Creative Director
Best known as a copywriter and creative director, Hunter has led billion-dollar ad campaigns and global enterprise rebrands for some of the businesses you see every day.
Best known as a copywriter and creative director, Hunter has led billion-dollar ad campaigns and global enterprise rebrands for some of the businesses you see every day.
Best known as a copywriter and creative director, Hunter has led billion-dollar ad campaigns and global enterprise rebrands for some of the businesses you see every day.
Born in the AI era.
Fueled by the human experience.
Born in the AI era.
Fueled by the human experience.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
Because we believe creativity should be a catalyst for growth, not a cost center. At Amato Consulting, we’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Our mission is to empower teams to tell their stories with clarity, confidence, and impact, using innovation not as a gimmick but as a guiding principle.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
Because we believe creativity should be a catalyst for growth, not a cost center. At Amato Consulting, we’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Our mission is to empower teams to tell their stories with clarity, confidence, and impact, using innovation not as a gimmick but as a guiding principle.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
Because we believe creativity should be a catalyst for growth, not a cost center. At Amato Consulting, we’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Our mission is to empower teams to tell their stories with clarity, confidence, and impact, using innovation not as a gimmick but as a guiding principle.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
Because we believe creativity should be a catalyst for growth, not a cost center. At Amato Consulting, we’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Our mission is to empower teams to tell their stories with clarity, confidence, and impact, using innovation not as a gimmick but as a guiding principle.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
Who are we?
We're a founder-led creative studio built for the AI era. Hunter Amato started Amato Consulting in 2025 after watching creative teams struggle to adapt to the pace, pressure, and tools of modern content.
As the strategist behind billion-dollar campaigns and global rebrands, he's done everything from email copy to full-scale brand overhauls. Today, we exist to be the content engine behind his imagination, providing brands affordable access to enterprise-quality creative.
What do we do?
We handle strategy, execution, and everything in between. Our work spans creative direction, copywriting, design, and social media—all guided by the systems, relationships, and instincts Hunter has honed by doing this at the highest level.
Whether it's a one-off asset or a firehose content pipeline, we have what it takes to get it done and Hunter has what it takes to know how.
Why do we do it?
We do it because great ideas die in bloated processes. We’re driven by the idea that small, agile teams can complete world-class work when equipped with the right tools and driven by the right vision.
Most agencies are too slow, too generic, or too removed from the work, and it shows. So we keep things lean, founder-led, and relentlessly transparent—helping the brands we work with move smarter, sound sharper, and scale faster.
We know AI
We know AI
Reduce risk
Reduce risk
Accelerate work
Accelerate work
Increase quality
Increase quality
We leverage Hunter's
techno-creative approach
We leverage Hunter's
techno-creative approach
Plan, create, grow
Drive discovery, rapid draft iteration, and measured optimization.
Plan, create, grow
Drive discovery, rapid draft iteration, and measured optimization.
Plan, create, grow
Drive discovery, rapid draft iteration, and measured optimization.
Founder-led, hands-on
Work directly with Hunter. Our lean pods expand only when necessary.
Founder-led, hands-on
Work directly with Hunter. Our lean pods expand only when necessary.
Founder-led, hands-on
Work directly with Hunter. Our lean pods expand only when necessary.
Clear briefs, faster drafts
Equip your team with enterprise-quality AI prompts to minimize rework.
Clear briefs, faster drafts
Equip your team with enterprise-quality AI prompts to minimize rework.
Clear briefs, faster drafts
Equip your team with enterprise-quality AI prompts to minimize rework.
Quality-gated AI
Govern AI quality with expert content creators involved at all key milestones.
Quality-gated AI
Govern AI quality with expert content creators involved at all key milestones.
Quality-gated AI
Govern AI quality with expert content creators involved at all key milestones.
Cross collaboration
Involve as many team members as you’d like across as many disciplines as necessary.
Cross collaboration
Involve as many team members as you’d like across as many disciplines as necessary.
Cross collaboration
Involve as many team members as you’d like across as many disciplines as necessary.
Measurable results
Define success upfront and we’ll iterate until both you and the data are satisfied.
Measurable results
Define success upfront and we’ll iterate until both you and the data are satisfied.
Measurable results
Define success upfront and we’ll iterate until both you and the data are satisfied.
Apply to join our studio
Apply to join our studio
We don’t hire often; and, when we do, we’re highly selective. But if you’re serious about your craft and ready to take your talent to the next level, check out our open roles.
We don’t hire often; and, when we do, we’re highly selective. But if you’re serious about your craft and ready to take your talent to the next level, check out our open roles.
Creative strategy
Prompt engineering
Creative direction
Social media
Client relations
Analytics
Sales
Copywriting
Graphic design
Photography
Creative direction
Prompt engineering
Creative direction
Social media
Client relations
Analytics
Sales
Copywriting
Graphic design
Photography
Creative direction
Prompt engineering
Creative direction
Social media
Client relations
Analytics
Sales
Copywriting
Graphic design
Photography
The proof is in the polish
The proof is in the polish
Our clients trust us to deliver enterprise-quality creative
Our clients trust us to deliver enterprise-quality creative
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time needed to adapt sales assets
150K
end uses reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak
impressions
156%
increase in average
monthly engagement
50%
reduction in monthly
expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time needed to adapt sales assets
150K
end uses reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak
impressions
156%
increase in average
monthly engagement
50%
reduction in monthly
expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time needed to adapt sales assets
150K
end uses reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak
impressions
156%
increase in average
monthly engagement
50%
reduction in monthly
expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand submissions
75%
less time looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time needed to adapt sales assets
150K
end uses reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak
impressions
156%
increase in average
monthly engagement
50%
reduction in monthly
expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social media management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social Media Management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social Media Management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social Media Management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Creative strategy
Global IT services provider standardizes motion video production guidelines for agency collaboration
99%
reduction in off-brand publications
75%
less time spent looking for the right guidelines
1
unified point of truth for brand guidelines
Content creation
North American telecom reseller network makes the right call with creative content
300+
resellers received personalized content
75%
reduction in time spent adapting sales assets
150K
end users reached
Social Media Management
Innovative telecom company connects with customers through social media
461%
increase in peak impressions
156%
increase in average monthly engagement
50%
reduction in monthly expenses
Still have questions? We have answers.
Still have questions? We have answers.
What is and isn’t Amato Consulting?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
Who is Hunter Amato and why should I talk to him first?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
What are some of the things Amato Consulting has done?
You’ve undoubtedly heard of or seen some of the work Hunter has done for brands like Microsoft, IBM, and Bank of America—you just didn’t know it was him. Hunter’s work has empowered many brands to achieve spectacular results with his techno-creative approach:
$60M in Series A funding for a technology startup
17x increase in monthly blog traffic for an enterprise AI brand
461% increase in social media impressions
156% average engagement lift
Who hires Amato Consulting and when is it a good fit?
Anybody in need of fresh content or looking for help adopting AI for creative purposes could benefit from working with us:
Fortune 500 companies needing to rebrand to stay competitive
Creative agencies looking for senior creative leadership
Creative teams looking for help adopting AI
Marketing and sales leaders looking to scale content
Founders who need expert-led messaging guidance
What services does Amato Consulting offer?
We offer AI adoption guidance for creative teams and also provide end-to-end, enterprise-grade content services.
Creative strategy (e.g., positioning, messaging, and AI adoption)
Content creation (e.g., copywriting, design, and web development)
Social media management (e.g., strategy, content, and reporting)
How does Amato Consulting plug into an existing team or agency?
Own what you want, leave the rest to us. Our role can be as extensive or as minimal as you'd like. If you’re just looking to offload the frustrating, repetitive parts of the creative process, we’ll bring our AI hats. If you’re looking for more robust content support, we’ll bring every hat we own. Past engagements have varied widely:
Founder-led, senior-only interfaces
AI team to establish acceptance criteria and minimize thrash
Full creative team integration to cover the entire creative pipeline
Hunter’s professional network includes hundreds of highly skilled creatives—but only the best satisfy his rigorous standards.
What does “end-to-end creative” mean at Amato Consulting?
Generate ideas with a proven creative strategist, execute on those ideas through full-service content creation, and promote that creative work on social media. It’s really “end-to-end and back again.” After publication, we use advanced analytics and reporting to adapt the strategy and evolve over time.
Does Amato Consulting handle copy and design, or just words?
Both, either, or none—it’s up to you. We lead creative direction and deliver enterprise-quality copy and design, from web to social to enablement, but we only offer what you actually need.
Creative agencies gain a partner for senior creative strategy
Social media companies gain a partner for scroll-stopping design
Graphic design studios gain a partner for social media management
You gain a partner for all your creative needs
What do you mean by a “techno-creative” approach?
“Techno-creative” means using technology to enable creatives to work better than humanly possible. Human creativity is a powerful force. Multiply that force with AI. Using frameworks and methodologies Hunter has curated throughout his career, we combine human creativity with AI to accelerate development and reduce burnout. The techno-creative approach:
Blends data, human judgement, and creative systems
Validates investments in both human talent and advanced technologies
Demonstrates how AI complements, rather than replaces, human expertise
How does Amato Consulting use AI without sacrificing brand quality?
Expertise can go a long way. We standardize prompts, maintain a living prompt library, and leverage highly technical prompt engineering best practices to enforce quality. It’s key to remember that an AI’s final output is only a rough draft. We rewrite, revise, and revitalize the content AI generates.
Techniques like metaprompting reduce technical barriers
Living prompt libraries reduce rework
Review by human experts helps ensure strategic alignment
Will AI replace my team (or my agency)?
No. The best results from AI come from using it as a force multiplier for human expertise. Exceptional creative starts where AI ends—but the most tech-savvy leaders know you can’t have one without the other. AI won’t replace your team. But, if you don’t adopt AI, you might be replaced by an agency that does.
Hunter has led creative for multiple AI companies. If they still hire somebody like him, then they know the truth: there’s simply no replacing the human touch.
What can Amato Consulting do for us if we’ve already adopted creative AI?
After you’ve adopted created AI, the real creative work begins. We can help you:
Build trust and confidence in AI among your team
Build a prompt library
Improve your time to first draft
Minimize frustration with unhelpful AI outputs
Improve regulatory compliance
And otherwise accelerate your AI ROI
How does Amato Consulting price creative work?
We tailor scope-based proposals to match your goals. Typical models include project sprints (strategy, messaging, or a defined asset set), retainers for ongoing content and social media management, and hybrid models built to fit specific product launch requirements.
Clear scope, clear checkpoints, measurable outcomes
Right-sized team; Lean approach to overhead
Proof of concept and no-cost brand audit
You always get transparent, senior-level attention with us. We’ll outline deliverables, establish checkpoints, and agree on acceptance criteria before kickoff, so we’re all aligned on what needs to get done.
How fast can we get started and what does onboarding look like?
We can get up to speed in less than a week, and can even start some projects immediately (TBD by scope).
We start with a strategy session, align on outcomes and constraints, then run a short discovery to re-risk assumptions. From there, we recommend either a quick sprint or a retainer, depending on your long-term requirements.
Some projects start immediately
Other projects have days of ramp-up, not weeks
Expect a collaborative onboarding process
How does Amato Consulting measure success?
We go deeper than just the vanity metrics, defining KPIs based on scope. That could be time to first draft, review cycles reduced, team-wide trust in AI tools, reduction in rework, or any number of channel-specific goals. We report what’s working, what to scale, and what to improve—alongside actionable recommendations for next steps.
How does Amato Consulting handle confidentiality, NDAs, and sensitive information?
We isolate assets, restrict tool access based on least-trust logic, and avoid feeding proprietary data to third-party models. And when we use AI, we keep a trail of prompts, versions, and decision logs for compliance and auditability.
Human review minimizes risk of accidental disclosure
Clear data-handling guidelines and training are available on request
We can tailor AI usage to meet industry-specific regulatory requirements
Does Amato Consulting work with regulated or complex industries?
Yes. We’ve worked with technology, telecom, finance, healthcare, education, and legal organizations and helped innovative teams lead in regulated fields. Our playbooks emphasize clarity, appropriateness, and compliance guardrails so creative AI can move with minimal risk, including:
Persona-driven content at enterprise scale
Brand-safe AI models operated with expert oversight
What if we only need help in one highly focused area?
We can provide that help. Not all of our clients need full end-to-end creative support. Many engage us for one slice of the pie. If you already have social media strategy and design covered, we can help with copywriting. If you already have a full creative team, we can improve your AI prompt library. We can be as all-encompassing or as targeted as you need us to be.
How does Amato Consulting keep pace with rapidly changing technology?
Our founder is leading some of those changes. Having worked for some of the largest AI companies in the world, Hunter has a clear line of sight to what’s next. And he’s frequently identifying new and improved methods for folding those insights back into client work. It’s applied R&D, not theory.
What’s the best first step if we’re interested in working with Amato Consulting?
Schedule a no-cost strategy session with Hunter. He’ll audit any materials you have and provide clarity on goals, gaps, and options. You’ll leave with a plan of action whether you engage us now, later, or never.
What is and isn’t Amato Consulting?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
Who is Hunter Amato and why should I talk to him first?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
What are some of the things Amato Consulting has done?
You’ve undoubtedly heard of or seen some of the work Hunter has done for brands like Microsoft, IBM, and Bank of America—you just didn’t know it was him. Hunter’s work has empowered many brands to achieve spectacular results with his techno-creative approach:
$60M in Series A funding for a technology startup
17x increase in monthly blog traffic for an enterprise AI brand
461% increase in social media impressions
156% average engagement lift
Who hires Amato Consulting and when is it a good fit?
Anybody in need of fresh content or looking for help adopting AI for creative purposes could benefit from working with us:
Fortune 500 companies needing to rebrand to stay competitive
Creative agencies looking for senior creative leadership
Creative teams looking for help adopting AI
Marketing and sales leaders looking to scale content
Founders who need expert-led messaging guidance
What services does Amato Consulting offer?
We offer AI adoption guidance for creative teams and also provide end-to-end, enterprise-grade content services.
Creative strategy (e.g., positioning, messaging, and AI adoption)
Content creation (e.g., copywriting, design, and web development)
Social media management (e.g., strategy, content, and reporting)
How does Amato Consulting plug into an existing team or agency?
Own what you want, leave the rest to us. Our role can be as extensive or as minimal as you'd like. If you’re just looking to offload the frustrating, repetitive parts of the creative process, we’ll bring our AI hats. If you’re looking for more robust content support, we’ll bring every hat we own. Past engagements have varied widely:
Founder-led, senior-only interfaces
AI team to establish acceptance criteria and minimize thrash
Full creative team integration to cover the entire creative pipeline
Hunter’s professional network includes hundreds of highly skilled creatives—but only the best satisfy his rigorous standards.
What does “end-to-end creative” mean at Amato Consulting?
Generate ideas with a proven creative strategist, execute on those ideas through full-service content creation, and promote that creative work on social media. It’s really “end-to-end and back again.” After publication, we use advanced analytics and reporting to adapt the strategy and evolve over time.
Does Amato Consulting handle copy and design, or just words?
Both, either, or none—it’s up to you. We lead creative direction and deliver enterprise-quality copy and design, from web to social to enablement, but we only offer what you actually need.
Creative agencies gain a partner for senior creative strategy
Social media companies gain a partner for scroll-stopping design
Graphic design studios gain a partner for social media management
You gain a partner for all your creative needs
What do you mean by a “techno-creative” approach?
“Techno-creative” means using technology to enable creatives to work better than humanly possible. Human creativity is a powerful force. Multiply that force with AI. Using frameworks and methodologies Hunter has curated throughout his career, we combine human creativity with AI to accelerate development and reduce burnout. The techno-creative approach:
Blends data, human judgement, and creative systems
Validates investments in both human talent and advanced technologies
Demonstrates how AI complements, rather than replaces, human expertise
How does Amato Consulting use AI without sacrificing brand quality?
Expertise can go a long way. We standardize prompts, maintain a living prompt library, and leverage highly technical prompt engineering best practices to enforce quality. It’s key to remember that an AI’s final output is only a rough draft. We rewrite, revise, and revitalize the content AI generates.
Techniques like metaprompting reduce technical barriers
Living prompt libraries reduce rework
Review by human experts helps ensure strategic alignment
Will AI replace my team (or my agency)?
No. The best results from AI come from using it as a force multiplier for human expertise. Exceptional creative starts where AI ends—but the most tech-savvy leaders know you can’t have one without the other. AI won’t replace your team. But, if you don’t adopt AI, you might be replaced by an agency that does.
Hunter has led creative for multiple AI companies. If they still hire somebody like him, then they know the truth: there’s simply no replacing the human touch.
What can Amato Consulting do for us if we’ve already adopted creative AI?
After you’ve adopted created AI, the real creative work begins. We can help you:
Build trust and confidence in AI among your team
Build a prompt library
Improve your time to first draft
Minimize frustration with unhelpful AI outputs
Improve regulatory compliance
And otherwise accelerate your AI ROI
How does Amato Consulting price creative work?
We tailor scope-based proposals to match your goals. Typical models include project sprints (strategy, messaging, or a defined asset set), retainers for ongoing content and social media management, and hybrid models built to fit specific product launch requirements.
Clear scope, clear checkpoints, measurable outcomes
Right-sized team; Lean approach to overhead
Proof of concept and no-cost brand audit
You always get transparent, senior-level attention with us. We’ll outline deliverables, establish checkpoints, and agree on acceptance criteria before kickoff, so we’re all aligned on what needs to get done.
How fast can we get started and what does onboarding look like?
We can get up to speed in less than a week, and can even start some projects immediately (TBD by scope).
We start with a strategy session, align on outcomes and constraints, then run a short discovery to re-risk assumptions. From there, we recommend either a quick sprint or a retainer, depending on your long-term requirements.
Some projects start immediately
Other projects have days of ramp-up, not weeks
Expect a collaborative onboarding process
How does Amato Consulting measure success?
We go deeper than just the vanity metrics, defining KPIs based on scope. That could be time to first draft, review cycles reduced, team-wide trust in AI tools, reduction in rework, or any number of channel-specific goals. We report what’s working, what to scale, and what to improve—alongside actionable recommendations for next steps.
How does Amato Consulting handle confidentiality, NDAs, and sensitive information?
We isolate assets, restrict tool access based on least-trust logic, and avoid feeding proprietary data to third-party models. And when we use AI, we keep a trail of prompts, versions, and decision logs for compliance and auditability.
Human review minimizes risk of accidental disclosure
Clear data-handling guidelines and training are available on request
We can tailor AI usage to meet industry-specific regulatory requirements
Does Amato Consulting work with regulated or complex industries?
Yes. We’ve worked with technology, telecom, finance, healthcare, education, and legal organizations and helped innovative teams lead in regulated fields. Our playbooks emphasize clarity, appropriateness, and compliance guardrails so creative AI can move with minimal risk, including:
Persona-driven content at enterprise scale
Brand-safe AI models operated with expert oversight
What if we only need help in one highly focused area?
We can provide that help. Not all of our clients need full end-to-end creative support. Many engage us for one slice of the pie. If you already have social media strategy and design covered, we can help with copywriting. If you already have a full creative team, we can improve your AI prompt library. We can be as all-encompassing or as targeted as you need us to be.
How does Amato Consulting keep pace with rapidly changing technology?
Our founder is leading some of those changes. Having worked for some of the largest AI companies in the world, Hunter has a clear line of sight to what’s next. And he’s frequently identifying new and improved methods for folding those insights back into client work. It’s applied R&D, not theory.
What’s the best first step if we’re interested in working with Amato Consulting?
Schedule a no-cost strategy session with Hunter. He’ll audit any materials you have and provide clarity on goals, gaps, and options. You’ll leave with a plan of action whether you engage us now, later, or never.
What is and isn’t Amato Consulting?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
Who is Hunter Amato and why should I talk to him first?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
What are some of the things Amato Consulting has done?
You’ve undoubtedly heard of or seen some of the work Hunter has done for brands like Microsoft, IBM, and Bank of America—you just didn’t know it was him. Hunter’s work has empowered many brands to achieve spectacular results with his techno-creative approach:
$60M in Series A funding for a technology startup
17x increase in monthly blog traffic for an enterprise AI brand
461% increase in social media impressions
156% average engagement lift
Who hires Amato Consulting and when is it a good fit?
Anybody in need of fresh content or looking for help adopting AI for creative purposes could benefit from working with us:
Fortune 500 companies needing to rebrand to stay competitive
Creative agencies looking for senior creative leadership
Creative teams looking for help adopting AI
Marketing and sales leaders looking to scale content
Founders who need expert-led messaging guidance
What services does Amato Consulting offer?
We offer AI adoption guidance for creative teams and also provide end-to-end, enterprise-grade content services.
Creative strategy (e.g., positioning, messaging, and AI adoption)
Content creation (e.g., copywriting, design, and web development)
Social media management (e.g., strategy, content, and reporting)
How does Amato Consulting plug into an existing team or agency?
Own what you want, leave the rest to us. Our role can be as extensive or as minimal as you'd like. If you’re just looking to offload the frustrating, repetitive parts of the creative process, we’ll bring our AI hats. If you’re looking for more robust content support, we’ll bring every hat we own. Past engagements have varied widely:
Founder-led, senior-only interfaces
AI team to establish acceptance criteria and minimize thrash
Full creative team integration to cover the entire creative pipeline
Hunter’s professional network includes hundreds of highly skilled creatives—but only the best satisfy his rigorous standards.
What does “end-to-end creative” mean at Amato Consulting?
Generate ideas with a proven creative strategist, execute on those ideas through full-service content creation, and promote that creative work on social media. It’s really “end-to-end and back again.” After publication, we use advanced analytics and reporting to adapt the strategy and evolve over time.
Does Amato Consulting handle copy and design, or just words?
Both, either, or none—it’s up to you. We lead creative direction and deliver enterprise-quality copy and design, from web to social to enablement, but we only offer what you actually need.
Creative agencies gain a partner for senior creative strategy
Social media companies gain a partner for scroll-stopping design
Graphic design studios gain a partner for social media management
You gain a partner for all your creative needs
What do you mean by a “techno-creative” approach?
“Techno-creative” means using technology to enable creatives to work better than humanly possible. Human creativity is a powerful force. Multiply that force with AI. Using frameworks and methodologies Hunter has curated throughout his career, we combine human creativity with AI to accelerate development and reduce burnout. The techno-creative approach:
Blends data, human judgement, and creative systems
Validates investments in both human talent and advanced technologies
Demonstrates how AI complements, rather than replaces, human expertise
How does Amato Consulting use AI without sacrificing brand quality?
Expertise can go a long way. We standardize prompts, maintain a living prompt library, and leverage highly technical prompt engineering best practices to enforce quality. It’s key to remember that an AI’s final output is only a rough draft. We rewrite, revise, and revitalize the content AI generates.
Techniques like metaprompting reduce technical barriers
Living prompt libraries reduce rework
Review by human experts helps ensure strategic alignment
Will AI replace my team (or my agency)?
No. The best results from AI come from using it as a force multiplier for human expertise. Exceptional creative starts where AI ends—but the most tech-savvy leaders know you can’t have one without the other. AI won’t replace your team. But, if you don’t adopt AI, you might be replaced by an agency that does.
Hunter has led creative for multiple AI companies. If they still hire somebody like him, then they know the truth: there’s simply no replacing the human touch.
What can Amato Consulting do for us if we’ve already adopted creative AI?
After you’ve adopted created AI, the real creative work begins. We can help you:
Build trust and confidence in AI among your team
Build a prompt library
Improve your time to first draft
Minimize frustration with unhelpful AI outputs
Improve regulatory compliance
And otherwise accelerate your AI ROI
How does Amato Consulting price creative work?
We tailor scope-based proposals to match your goals. Typical models include project sprints (strategy, messaging, or a defined asset set), retainers for ongoing content and social media management, and hybrid models built to fit specific product launch requirements.
Clear scope, clear checkpoints, measurable outcomes
Right-sized team; Lean approach to overhead
Proof of concept and no-cost brand audit
You always get transparent, senior-level attention with us. We’ll outline deliverables, establish checkpoints, and agree on acceptance criteria before kickoff, so we’re all aligned on what needs to get done.
How fast can we get started and what does onboarding look like?
We can get up to speed in less than a week, and can even start some projects immediately (TBD by scope).
We start with a strategy session, align on outcomes and constraints, then run a short discovery to re-risk assumptions. From there, we recommend either a quick sprint or a retainer, depending on your long-term requirements.
Some projects start immediately
Other projects have days of ramp-up, not weeks
Expect a collaborative onboarding process
How does Amato Consulting measure success?
We go deeper than just the vanity metrics, defining KPIs based on scope. That could be time to first draft, review cycles reduced, team-wide trust in AI tools, reduction in rework, or any number of channel-specific goals. We report what’s working, what to scale, and what to improve—alongside actionable recommendations for next steps.
How does Amato Consulting handle confidentiality, NDAs, and sensitive information?
We isolate assets, restrict tool access based on least-trust logic, and avoid feeding proprietary data to third-party models. And when we use AI, we keep a trail of prompts, versions, and decision logs for compliance and auditability.
Human review minimizes risk of accidental disclosure
Clear data-handling guidelines and training are available on request
We can tailor AI usage to meet industry-specific regulatory requirements
Does Amato Consulting work with regulated or complex industries?
Yes. We’ve worked with technology, telecom, finance, healthcare, education, and legal organizations and helped innovative teams lead in regulated fields. Our playbooks emphasize clarity, appropriateness, and compliance guardrails so creative AI can move with minimal risk, including:
Persona-driven content at enterprise scale
Brand-safe AI models operated with expert oversight
What if we only need help in one highly focused area?
We can provide that help. Not all of our clients need full end-to-end creative support. Many engage us for one slice of the pie. If you already have social media strategy and design covered, we can help with copywriting. If you already have a full creative team, we can improve your AI prompt library. We can be as all-encompassing or as targeted as you need us to be.
How does Amato Consulting keep pace with rapidly changing technology?
Our founder is leading some of those changes. Having worked for some of the largest AI companies in the world, Hunter has a clear line of sight to what’s next. And he’s frequently identifying new and improved methods for folding those insights back into client work. It’s applied R&D, not theory.
What’s the best first step if we’re interested in working with Amato Consulting?
Schedule a no-cost strategy session with Hunter. He’ll audit any materials you have and provide clarity on goals, gaps, and options. You’ll leave with a plan of action whether you engage us now, later, or never.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Where big ideas meet bold execution®
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved