CASE STUDY
The client, an American multinational IT infrastructure services provider, sought to streamline its partnerships with creative agencies and production houses. As a leading enterprise, it recognized the need to establish comprehensive brand guidelines to unify the production process for video projects.
The primary goal was to standardize creative partnerships by establishing a uniform set of brand guidelines that covered all aspects of video production. The client had an extensive list of regulatory, branding, and production requirements, as well as a vast database of motion graphics templates (MOGRTs), but these were dispersed across dozens of outdated documents and hard-to-read printouts.
This scattered and inconsistent information caused confusion among creative partners, leading to off-brand submissions that didn't align with the company's branding and production requirements.
Amato Consulting started by carefully scoping the project and conducted a comprehensive brand audit. This included gathering all existing information from disparate documents into one unified source, identifying gaps, and updating outdated notes through interviews with in-house SMEs and stakeholders.
The final product was a complete set of brand guidelines presented in easily accessible PDF and presentation formats. These guidelines detailed requirements for every aspect of motion video production, including the following and more:
Together, Amato Consulting and the client crafted a unified set of video production guidelines rooted in clarity, collaboration, and precision. These comprehensive, unified guidelines empowered the client to reduce off-brand submissions, streamline creative collaborations, and establish a reliable standard that elevated the consistency and quality of its video projects and enhanced its global brand presence.
This project showcases how a strategic, expertise-driven approach to brand guidelines can streamline complex creative partnerships. By unifying video production guidelines, the client achieved remarkable consistency across projects, accelerated creative processes, and elevated brand alignment on a global scale.
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