CASE STUDY
Telecom reseller network makes the right call with creative content
Telecom reseller network makes the right call with creative content
Amato Consulting not only transformed the client’s approach to supporting their reseller network but also established a robust framework for ongoing sales enablement initiatives, including 24/7 on-call support for high-impact collateral. Together, we set a new standard for content-driven partnership strategies in the telecom space.
Amato Consulting not only transformed the client’s approach to supporting their reseller network but also established a robust framework for ongoing sales enablement initiatives, including 24/7 on-call support for high-impact collateral. Together, we set a new standard for content-driven partnership strategies in the telecom space.
Background
Background
The client, a North American telecommunications company in a phase of hypergrowth, faced a critical challenge: it lacked a cohesive content strategy to support the company's reseller partners. With demand for white-labeled sales content rapidly increasing, the company needed a scalable solution to empower its network more effectively.
The client, a North American telecommunications company in a phase of hypergrowth, faced a critical challenge: it lacked a cohesive content strategy to support the company's reseller partners. With demand for white-labeled sales content rapidly increasing, the company needed a scalable solution to empower its network more effectively.
Challenge
Challenge
The client’s primary goal was to support its reseller partners through a content-driven sales enablement campaign. The absence of one-pagers, presentations, and other key forms of creative content presented a significant barrier in achieving this goal.
To succeed, the client would need content that balanced technical depth with readability, content that could be easily customized and white-labeled for widespread distribution.
The client’s primary goal was to support its reseller partners through a content-driven sales enablement campaign. The absence of one-pagers, presentations, and other key forms of creative content presented a significant barrier in achieving this goal.
To succeed, the client would need content that balanced technical depth with readability, content that could be easily customized and white-labeled for widespread distribution.
Solution
Solution
Amato Consulting employed a strategy built on an in-depth segmentation of the target audience of resellers, including the development of detailed personas, to understand user needs and preferences. This foundational work led to the creation of tailored content, including one-pagers, datasheets, and various handouts.
These materials were designed to be easily adaptable, allowing for rapid customization—less than 15 minutes per asset—to better support the dynamic needs of more than 300 reseller partners, each with thousands of customers.
Amato Consulting employed a strategy built on an in-depth segmentation of the target audience of resellers, including the development of detailed personas, to understand user needs and preferences. This foundational work led to the creation of tailored content, including one-pagers, datasheets, and various handouts.
These materials were designed to be easily adaptable, allowing for rapid customization—less than 15 minutes per asset—to better support the dynamic needs of more than 300 reseller partners, each with thousands of customers.
Audience segmentation: We began by segmenting the target audience to build in-depth personas based on clear, actionable objectives.
Audience segmentation: We began by segmenting the target audience to build in-depth personas based on clear, actionable objectives.
Content strategy: We then created diverse, thematic content to cast a broad net over target persona preferences and assess which content resonated most effectively with the audience.
Content strategy: We then created diverse, thematic content to cast a broad net over target persona preferences and assess which content resonated most effectively with the audience.
Approval processes and reporting: Next, we established a seamless intake process for white-labeling requests and built a central content repository in Confluence for secure and easy access.
Approval processes and reporting: Next, we established a seamless intake process for white-labeling requests and built a central content repository in Confluence for secure and easy access.
Content creation at scale: The final steps involved producing high-quality content, from concept to completion. Using AI-enabled processes vetted by human experts, we bridged the gap between machine precision and human creativity.
Content creation at scale: The final steps involved producing high-quality content, from concept to completion. Using AI-enabled processes vetted by human experts, we bridged the gap between machine precision and human creativity.
Results
Results
Initially, the lack of existing creative assets posed a significant challenge. However, through a combination of creative thinking and a scalable approach to content generation, the project team overcame this hurdle, delivering a comprehensive content package that met the needs of both the client and its reseller partners.
Together, Amato Consulting and the client created a suite of high-quality sales collateral and digital assets. The newly developed content enabled the client to efficiently distribute personalized, white-labeled marketing materials across its extensive reseller network, enhancing the reach and effectiveness of their reseller partners’ sales efforts.
Initially, the lack of existing creative assets posed a significant challenge. However, through a combination of creative thinking and a scalable approach to content generation, the project team overcame this hurdle, delivering a comprehensive content package that met the needs of both the client and its reseller partners.
Together, Amato Consulting and the client created a suite of high-quality sales collateral and digital assets. The newly developed content enabled the client to efficiently distribute personalized, white-labeled marketing materials across its extensive reseller network, enhancing the reach and effectiveness of their reseller partners’ sales efforts.
300+
300+
resellers received personalized content
resellers received personalized content
75%
75%
reduction in time spent adapting sales assets
reduction in time spent adapting sales assets
150K
150K
end users reached
end users reached
Summary
Summary
This story demonstrates the incredible impact of the right content in the right hands—turning challenges into opportunities and empowering businesses to thrive. If you're ready to transform your content into a powerful tool for growth, click the button below to learn more about our data-driven solutions.
This story demonstrates the incredible impact of the right content in the right hands—turning challenges into opportunities and empowering businesses to thrive. If you're ready to transform your content into a powerful tool for growth, click the button below to learn more about our data-driven solutions.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Where big ideas meet bold execution®
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved