Frequently asked questions (FAQs)
Frequently asked questions (FAQs)
Frequently asked questions (FAQs)
We’re not an AI company. We’re not a creative agency. We’re something in between: a lean, founder-led creative studio helping teams deliver strategy, copy, design, and social.
We’re not an AI company. We’re not a creative agency. We’re something in between: a lean, founder-led creative studio helping teams deliver strategy, copy, design, and social.
Fit and outcomes
Fit and outcomes
Fit and outcomes
What is and isn’t Amato Consulting?
What is and isn’t Amato Consulting?
What is and isn’t Amato Consulting?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
Who is Hunter Amato and why should I talk to him first?
Who is Hunter Amato and why should I talk to him first?
Who is Hunter Amato and why should I talk to him first?
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
We’re a founder-led creative studio led by Hunter Amato. We provide direct access to the strategist behind billion-dollar campaigns and global rebrands, with end-to-end content support from a lean, senior team. We’re not a big-box agency or an AI tool vendor. We’re the content engine behind Hunter’s imagination.
What are some of the things Amato Consulting has done?
What are some of the things Amato Consulting has done?
What are some of the things Amato Consulting has done?
You’ve undoubtedly heard of or seen some of the work Hunter has done for brands like Microsoft, IBM, and Bank of America—you just didn’t know it was him. Hunter’s work has empowered many brands to achieve spectacular results with his techno-creative approach:
You’ve undoubtedly heard of or seen some of the work Hunter has done for brands like Microsoft, IBM, and Bank of America—you just didn’t know it was him. Hunter’s work has empowered many brands to achieve spectacular results with his techno-creative approach:
$60M in Series A funding for a technology startup
17x increase in monthly blog traffic for an enterprise AI brand
461% increase in social media impressions
156% average engagement lift
Who hires Amato Consulting and when is it a good fit?
Who hires Amato Consulting and when is it a good fit?
Who hires Amato Consulting and when is it a good fit?
Anybody in need of fresh content or looking for help adopting AI for creative purposes could benefit from working with us:
Anybody in need of fresh content or looking for help adopting AI for creative purposes could benefit from working with us:
Fortune 500 companies needing to rebrand to stay competitive
Creative agencies looking for senior creative leadership
Creative teams looking for help adopting AI
Marketing and sales leaders looking to scale content
Founders who need expert-led messaging guidance
Services and processes
Services and processes
Services and processes
What services does Amato Consulting offer?
What services does Amato Consulting offer?
What services does Amato Consulting offer?
We offer AI adoption guidance for creative teams and also provide end-to-end, enterprise-grade content services.
We offer AI adoption guidance for creative teams and also provide end-to-end, enterprise-grade content services.
Creative strategy (e.g., positioning, messaging, and AI adoption)
Content creation (e.g., copywriting, design, and web development)
Social media management (e.g., strategy, content, and reporting)
How does Amato Consulting plug into an existing team or agency?
How does Amato Consulting plug into an existing team or agency?
How does Amato Consulting plug into an existing team or agency?
Own what you want, leave the rest to us. Our role can be as extensive or as minimal as you'd like. If you’re just looking to offload the frustrating, repetitive parts of the creative process, we’ll bring our AI hats. If you’re looking for more robust content support, we’ll bring every hat we own. Past engagements have varied widely:
Own what you want, leave the rest to us. Our role can be as extensive or as minimal as you'd like. If you’re just looking to offload the frustrating, repetitive parts of the creative process, we’ll bring our AI hats. If you’re looking for more robust content support, we’ll bring every hat we own. Past engagements have varied widely:
Founder-led, senior-only interfaces
AI team to establish acceptance criteria and minimize thrash
Full creative team integration to cover the entire creative pipeline
Hunter’s professional network includes hundreds of highly skilled creatives—but only the best satisfy his rigorous standards.
Hunter’s professional network includes hundreds of highly skilled creatives—but only the best satisfy his rigorous standards.
What does “end-to-end creative” mean at Amato Consulting?
What does “end-to-end creative” mean at Amato Consulting?
What does “end-to-end creative” mean at Amato Consulting?
Generate ideas with a proven creative strategist, execute on those ideas through full-service content creation, and promote that creative work on social media. It’s really “end-to-end and back again.” After publication, we use advanced analytics and reporting to adapt the strategy and evolve over time.
Generate ideas with a proven creative strategist, execute on those ideas through full-service content creation, and promote that creative work on social media. It’s really “end-to-end and back again.” After publication, we use advanced analytics and reporting to adapt the strategy and evolve over time.
Does Amato Consulting handle copy and design, or just words?
Does Amato Consulting handle copy and design, or just words?
Does Amato Consulting handle copy and design, or just words?
Both, either, or none—it’s up to you. We lead creative direction and deliver enterprise-quality copy and design, from web to social to enablement, but we only offer what you actually need.
Both, either, or none—it’s up to you. We lead creative direction and deliver enterprise-quality copy and design, from web to social to enablement, but we only offer what you actually need.
Creative agencies gain a partner for senior creative strategy
Social media companies gain a partner for scroll-stopping design
Graphic design studios gain a partner for social media management
You gain a partner for all your creative needs
AI and the techno-creative approach
AI and the techno-creative approach
AI and the techno-creative approach
What do you mean by a “techno-creative” approach?
What do you mean by a “techno-creative” approach?
What do you mean by a “techno-creative” approach?
“Techno-creative” means using technology to enable creatives to work better than humanly possible. Human creativity is a powerful force. Multiply that force with AI. Using frameworks and methodologies Hunter has curated throughout his career, we combine human creativity with AI to accelerate development and reduce burnout. The techno-creative approach:
“Techno-creative” means using technology to enable creatives to work better than humanly possible. Human creativity is a powerful force. Multiply that force with AI. Using frameworks and methodologies Hunter has curated throughout his career, we combine human creativity with AI to accelerate development and reduce burnout. The techno-creative approach:
Blends data, human judgement, and creative systems
Validates investments in both human talent and advanced technologies
Demonstrates how AI complements, rather than replaces, human expertise
How does Amato Consulting use AI without sacrificing brand quality?
How does Amato Consulting use AI without sacrificing brand quality?
How does Amato Consulting use AI without sacrificing brand quality?
Expertise can go a long way. We standardize prompts, maintain a living prompt library, and leverage highly technical prompt engineering best practices to enforce quality. It’s key to remember that an AI’s final output is only a rough draft. We rewrite, revise, and revitalize the content AI generates.
Expertise can go a long way. We standardize prompts, maintain a living prompt library, and leverage highly technical prompt engineering best practices to enforce quality. It’s key to remember that an AI’s final output is only a rough draft. We rewrite, revise, and revitalize the content AI generates.
Techniques like metaprompting reduce technical barriers
Living prompt libraries reduce rework
Review by human experts helps ensure strategic alignment
Will AI replace my team (or my agency)?
Will AI replace my team (or my agency)?
Will AI replace my team (or my agency)?
No. The best results from AI come from using it as a force multiplier for human expertise. Exceptional creative starts where AI ends—but the most tech-savvy leaders know you can’t have one without the other. AI won’t replace your team. But, if you don’t adopt AI, you might be replaced by an agency that does.
Hunter has led creative for multiple AI companies. If they still hire somebody like him, then they know the truth: there’s simply no replacing the human touch.
No. The best results from AI come from using it as a force multiplier for human expertise. Exceptional creative starts where AI ends—but the most tech-savvy leaders know you can’t have one without the other. AI won’t replace your team. But, if you don’t adopt AI, you might be replaced by an agency that does.
Hunter has led creative for multiple AI companies. If they still hire somebody like him, then they know the truth: there’s simply no replacing the human touch.
What can Amato Consulting do for us if we’ve already adopted creative AI?
What can Amato Consulting do for us if we’ve already adopted creative AI?
What can Amato Consulting do for us if we’ve already adopted creative AI?
After you’ve adopted created AI, the real creative work begins. We can help you:
After you’ve adopted created AI, the real creative work begins. We can help you:
Build trust and confidence in AI among your team
Build a prompt library
Improve your time to first draft
Minimize frustration with unhelpful AI outputs
Improve regulatory compliance
And otherwise accelerate your AI ROI
Partnerships and operations
Partnerships and operations
Partnerships and operations
How does Amato Consulting price creative work?
How does Amato Consulting price creative work?
How does Amato Consulting price creative work?
We tailor scope-based proposals to match your goals. Typical models include project sprints (strategy, messaging, or a defined asset set), retainers for ongoing content and social media management, and hybrid models built to fit specific product launch requirements.
We tailor scope-based proposals to match your goals. Typical models include project sprints (strategy, messaging, or a defined asset set), retainers for ongoing content and social media management, and hybrid models built to fit specific product launch requirements.
Clear scope, clear checkpoints, measurable outcomes
Right-sized team; Lean approach to overhead
Proof of concept and no-cost brand audit
You always get transparent, senior-level attention with us. We’ll outline deliverables, establish checkpoints, and agree on acceptance criteria before kickoff, so we’re all aligned on what needs to get done.
You always get transparent, senior-level attention with us. We’ll outline deliverables, establish checkpoints, and agree on acceptance criteria before kickoff, so we’re all aligned on what needs to get done.
How fast can we get started and what does onboarding look like?
How fast can we get started and what does onboarding look like?
How fast can we get started and what does onboarding look like?
We can get up to speed in less than a week, and can even start some projects immediately (TBD by scope).
We start with a strategy session, align on outcomes and constraints, then run a short discovery to re-risk assumptions. From there, we recommend either a quick sprint or a retainer, depending on your long-term requirements.
We can get up to speed in less than a week, and can even start some projects immediately (TBD by scope).
We start with a strategy session, align on outcomes and constraints, then run a short discovery to re-risk assumptions. From there, we recommend either a quick sprint or a retainer, depending on your long-term requirements.
Some projects start immediately
Other projects have days of ramp-up, not weeks
Expect a collaborative onboarding process
How does Amato Consulting measure success?
How does Amato Consulting measure success?
How does Amato Consulting measure success?
We go deeper than just the vanity metrics, defining KPIs based on scope. That could be time to first draft, review cycles reduced, team-wide trust in AI tools, reduction in rework, or any number of channel-specific goals. We report what’s working, what to scale, and what to improve—alongside actionable recommendations for next steps.
We go deeper than just the vanity metrics, defining KPIs based on scope. That could be time to first draft, review cycles reduced, team-wide trust in AI tools, reduction in rework, or any number of channel-specific goals. We report what’s working, what to scale, and what to improve—alongside actionable recommendations for next steps.
How does Amato Consulting handle confidentiality, NDAs, and sensitive information?
How does Amato Consulting handle confidentiality, NDAs, and sensitive information?
How does Amato Consulting handle confidentiality, NDAs, and sensitive information?
We isolate assets, restrict tool access based on least-trust logic, and avoid feeding proprietary data to third-party models. And when we use AI, we keep a trail of prompts, versions, and decision logs for compliance and auditability.
We isolate assets, restrict tool access based on least-trust logic, and avoid feeding proprietary data to third-party models. And when we use AI, we keep a trail of prompts, versions, and decision logs for compliance and auditability.
Human review minimizes risk of accidental disclosure
Clear data-handling guidelines and training are available on request
We can tailor AI usage to meet industry-specific regulatory requirements
Does Amato Consulting work with regulated or complex industries?
Does Amato Consulting work with regulated or complex industries?
Does Amato Consulting work with regulated or complex industries?
Yes. We’ve worked with technology, telecom, finance, healthcare, education, and legal organizations and helped innovative teams lead in regulated fields. Our playbooks emphasize clarity, appropriateness, and compliance guardrails so creative AI can move with minimal risk, including:
Yes. We’ve worked with technology, telecom, finance, healthcare, education, and legal organizations and helped innovative teams lead in regulated fields. Our playbooks emphasize clarity, appropriateness, and compliance guardrails so creative AI can move with minimal risk, including:
Persona-driven content at enterprise scale
Brand-safe AI models operated with expert oversight
What if we only need help in one highly focused area?
What if we only need help in one highly focused area?
What if we only need help in one highly focused area?
We can provide that help. Not all of our clients need full end-to-end creative support. Many engage us for one slice of the pie. If you already have social media strategy and design covered, we can help with copywriting. If you already have a full creative team, we can improve your AI prompt library. We can be as all-encompassing or as targeted as you need us to be.
We can provide that help. Not all of our clients need full end-to-end creative support. Many engage us for one slice of the pie. If you already have social media strategy and design covered, we can help with copywriting. If you already have a full creative team, we can improve your AI prompt library. We can be as all-encompassing or as targeted as you need us to be.
How does Amato Consulting keep pace with rapidly changing technology?
How does Amato Consulting keep pace with rapidly changing technology?
How does Amato Consulting keep pace with rapidly changing technology?
Our founder is leading some of those changes. Having worked for some of the largest AI companies in the world, Hunter has a clear line of sight to what’s next. And he’s frequently identifying new and improved methods for folding those insights back into client work. It’s applied R&D, not theory.
Our founder is leading some of those changes. Having worked for some of the largest AI companies in the world, Hunter has a clear line of sight to what’s next. And he’s frequently identifying new and improved methods for folding those insights back into client work. It’s applied R&D, not theory.
What’s the best first step if we’re interested in working with Amato Consulting?
What’s the best first step if we’re interested in working with Amato Consulting?
What’s the best first step if we’re interested in working with Amato Consulting?
Schedule a no-cost strategy session with Hunter. He’ll audit any materials you have and provide clarity on goals, gaps, and options. You’ll leave with a plan of action whether you engage us now, later, or never.
Schedule a no-cost strategy session with Hunter. He’ll audit any materials you have and provide clarity on goals, gaps, and options. You’ll leave with a plan of action whether you engage us now, later, or never.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Talk to the strategist behind some of the world's most successful brands
No cost. No sales pitch. Just a conversation.
Schedule a free strategy session with Hunter Amato, the creative mind behind global enterprise rebrands and billion-dollar ad campaigns. Learn what's working, what's not, and what you should be doing instead.
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®
Company
solutions
Case studies
© 2025 Amato Consulting – all rights reserved
Where big ideas meet bold execution®